There has been a dramatic increase in the U.S. Hispanic population in recent years and it is having a significant impact on the American economy and its cultural landscape.

In this section you will find the most current analysis by the U.S. Census Bureau on the continuing demographic shifts of Hispanics. If this is a market that you are looking to tap into, or already serve, we are certain that you will not only find this information useful but it will also add to your knowledge of this increasingly influential segment of the U.S. population.

Facts

• The Hispanic Population grew by 58% in the 2000 Census, three times the national growth rate making it the fastest growing segment in the U.S. The increasing growth translates into increasing buying power, which demands the attention of every advertiser.
• Today over 35.3 million Hispanic reside in the U.S. representing almost 13% of the country’s total population. The census total counted three million more Hispanics than previously estimated.
• Based on the population measure for 2003, Hispanics have become the largest minority group in the U.S.
• The US Hispanic population is currently largest than the entire population of Canada.
• Over 72% of Hispanics living in the U.S. were born abroad.
• 41% of Hispanics have lived in the U.S. for 10 years or less.
• Even though population grow rates varied among U.S. Hispanics, the Mexican population increased by 52.9, from 13.5 million to 20.6 million, making it the largest Hispanic group in the country
• 62% of the Hispanic population growth between 1980-88 is attributed to immigration.
• The Hispanic population is highly urbanized and therefore readily accessible to advertisers.
• The Hispanic population is projected to grow to 42.4 million people or 15% of the total population by 2010. This represents a 79% increase in only two decades. Even more astounding, is the fact that by 2050 it is projected that Hispanic will represent as much as 25% of the entire U.S. population.
• Starting with this millennium, 40% of all new U.S. consumers will be Hispanic and will account for one in every five households.
• Hispanics households are also larger in size due to a high birth rate and an extended family presence.
• The average persons per Hispanic household are 3.9 persons versus 2.1 people in the non-hispanic household.
• The US Hispanic market also represents an attractive demographic profile to advertisers in terms of age groups. Overall, it is much younger than the general market with a median age of 26 years versus 36 years for the non- Hispanic.
• In 2000, the total annual Hispanic purchasing power was estimated by DRI/McGraw-Hill at $442.8 billion. This represents an increase of 105% from 1990. Furthermore, it is projected that the Hispanic buying power will more than double by the year 2010 to $939 billion.